Wednesday, July 2, 2008

Slipstream's magic media touch

Cool interview with JV here. Paul Kimmage does the interview. Definitely dancing around the doping issue. What amazes me is both how much media attention they get and how positive it is. Whoever there PR people are they deserve a raise. Whether it's Millar on HBO or drooling coverage over their use of ice-vests, they seem to have mastered the art of promotion. They even have a dodgedt "the what the hell happened to Maggie's Zipps mystery" from Roubaix. Outside of the Giro Team Time Trial,Route de Sud, and good performances from their young guns, they don't have many results relative to their performance, but they still keep you interested.
I guess the JV interview will be continued so keep an eye out.

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